22 October, 2024
JetBlue brings annual “Fly Like a Girl” event to Boston
Automotive Haptics to Be a Multibillion-Dollar Market by 2035
Author: Sam Dale, Senior Technology Analyst at IDTechEx
Haptic technologies deliver feedback through the sense of touch, from simple vibration alerts all the way to immersive tactile interactions. In 2024, the largest market for haptics is in smartphones, but as the smartphone market stagnates, the industry is looking towards automotive interiors as the major opportunity for the next decade.
Haptics in vehicles are far from new; for example, some Mercedes models introduced vibration alerts for lane keep assist as far back as 2009. However, IDTechEx’s recent report, “Haptics 2025-2035: Technologies, Markets, Players”, forecasts a near-US$2.5 billion market for automotive haptics in 2035, far outshining the US$300 million market predicted for 2024. A significant reason behind this growth is the move towards solid-state buttons in vehicle interiors, which result in simpler mechanical designs, can save costs, and prevent ingress of dust and other contaminants behind physical switches. A solid-state button lacks input confirmation natively, so adding a haptic actuator helps the user know they’ve clicked a switch without needing visual or auditory feedback.
There are opportunities for haptics all over the cockpit of cars and other motor vehicles. Source: IDTechEx
This input confirmation was helpful when these haptic buttons were only used for the control of non-core driving functions like climate control or infotainment systems, but it is vital when they are used to control core driving functionality. A key case study here is the steering wheel in Tesla’s Model 3, specifically in the Highland refresh post-October 2023. Previous Tesla models had used physical buttons on the steering wheel to replace indicator stalks, but this update moved these to capacitive haptic buttons, which did not have a physical detent when pressed. Haptic buttons on the steering wheel are also used to control other important functions, like cruise control and windscreen wipers. In the coming years, other marques are likely to follow Tesla’s move as they seek to simplify the car cockpit’s design while increasing reliability and potentially reducing production costs.
Aside from increasing the adoption of these solid-state buttons in more vehicles and so the number of haptic actuators sold into the automotive market, the use of haptic buttons for core driving functionality is also likely to result in the adoption of more haptic actuators per individual vehicle. Where haptic buttons are used to control less important features, a strip of capacitive buttons with a single, commodity haptic actuator like an LRA (linear resonant actuator) or even a super low-cost ERM (eccentric rotating mass) motor might suffice to confirm input from several buttons, but requirements get more stringent when a mis-click could lead to an accident. Of course, all this is expected to contribute to the flourishing of this market predicted by IDTechEx.
21 October, 2024
Rome pilot training centre opens.....
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Business Aviation Asia Forum and Expo to Launch in March 2025
Emirates SkyCargo named as mystery customer for more Boeing 777 Freighters
As the cargo division of the world's largest international airline, Emirates SkyCargo plans to operate 21 777 Freighters in the coming years ─ nearly doubling its current fleet of 11 freighters as the carrier continues to expand capacity.
"We're investing in new freighter aircraft to meet surging demand and provide our customers around the world with even more flexibility, connectivity and options to leverage market opportunity," said HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, of Emirates Airline and Group. "Demand for Emirates' air cargo services has been booming. This reflects Dubai's growing prominence as a preferred and trusted global logistics hub, and also the success of Emirates SkyCargo's bespoke solutions that address the needs of shippers in different industry sectors."
Finnair adding US and Asia flights next summer
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New pilot training centre opened in Italy for Wizz Air
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SAS and Scandic enter strategic partnership
Cathay Pacific unveils Aria Suite, a new way to experience air travel
A whole new cabin experience in Business, Premium Economy and Economy onboard the airline’s retrofitted Boeing 777-300ER aircraft.
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Cathay Pacific unveiled the new Aria Suite at an exclusive event presented by special guest Fala Chen (fourth from left), Cathay Group Chief Executive Officer Ronald Lam (third from left), Chief Customer and Commercial Officer Lavinia Lau (third from right), Chief Operations and Service Delivery Officer Alex McGowan (second from right) and Chief Financial Officer Rebecca Sharpe (second from left).
Sustainable innovations in the aerospace and aviation industry
Back in July 2022, the Jet Zero Strategy was rolled out to bring together experts from the aviation and aerospace sectors, academies, innovators, international partners and the public.
Fuels
SAF
Lignin polymer
e-kerosene
Digital drone flight approval service now live at Southampton Airport
Wizz Air ‘Blue Sky’ Scenario is Years Off in Ryanair Budget Duel
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Reopening of TownePlace Suites by Marriott London After Extensive Renovation
19 October, 2024
Indian airlines suffer a spate of bomb threats in recent days
Shenzhen Airlines A320 evacuated over smoke in cabin.
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