Iberia will consolidate its recovery after the pandemic in the summer of 2023, with a focus on its long-haul markets: Latin America and the United States.
For the airline sector, the summer season begins on March 25 and runs until October 28, six months in which Iberia's biggest bet will be concentrated in Latin America.
After the recovery of its entire network of destinations, the airline has scheduled capacity increases in its most strategic markets in this region, will deploy marketing campaigns and other communication, public relations and sponsorship actions to increase its brand recognition in the 16 Latin American countries where it flies.
"Latin America and the Caribbean have always been at the centre of our strategy but this year we will go further to have more presence in markets such as Argentina, Colombia, Mexico and Peru, strengthen our leadership in routes between Latin America and Europe and, at the same time, defend the position of Madrid airport as a bridge between both regions", commented Mª Jesús López-Solás, Commercial, Network and Alliances Director of Iberia.
It has already recovered its entire network of destinations and has scheduled for this summer about 280 weekly flights between Spain and Latin America, 23.4 percent more operations than in 2022 and already above 2019
With Mexico, Iberia already offers three daily flights, in Bogotá it will go from 14 to 18 weekly frequencies and in Lima it will grow another three frequencies, from seven to 10
In the U.S. it also increases its flights by about 15 percent compared to 2022, recovers the summer routes to San Francisco and Washington and will fly to Dallas every day.
It will offer its customers attractive summer destinations in Greece (Corfu, Mykonos and Santorini), Croatia (Dubrovnik, Split and Zagreb), Italy (Catania and Olbia) and Portugal (Faro)
In addition, it grows on other European routes such as Stockholm, Dusseldorf, Oslo and Venice, as well as Milan and Rome in Italy.
In Spain, the biggest bet continues to be the Air Bridge between Madrid and Barcelona, where Iberia has already scheduled the same capacity as in summer 2019
In the summer season, Iberia will recover all its pre-pandemic flight offer and has even scheduled a growth of its operations of 23.4 percent over 2022 and also above 2019: 2 percent more flights in the summer season, and five percent more than in the global year.
Specifically, it will offer about 280 weekly flights with 18 destinations in 16 Latin American countries:
Bogotá: Colombia is being one of Iberia's star markets. In the last year it has grown from 10 to 14 frequencies; From June, it will operate 18 frequencies and the company's intention is to offer 21 frequencies – three daily flights – from November, which would triple its capacity compared to 2019.
Buenos Aires: The two daily flights with the capital of Argentina are consolidated
Lima: Iberia grows from seven to 10 frequencies from June until the end of the year, with the intention of reaching the double daily flight.
Mexico: The three daily flights reached in December 2023 are maintained throughout 2022, already above the pre-pandemic capacity.
Quito: The six weekly frequencies are also consolidated -two more than last summer-, which are added to three other frequencies with Guayaquil.
Montevideo: Since January, Iberia offers up to seven weekly frequencies, which will be maintained for most of the year
In Santiago de Chile the daily flight is consolidated.
Rio de Janeiro: The operation continues with three weekly frequencies, in addition to another seven with Sao Paulo
In Central America, the increase in daily flight on the Guatemala-El Salvador route that occurred in December is consolidated, as well as in San José, Costa Rica. Panama will have between five and seven weekly frequencies throughout the summer, and daily flight from November.
