The national carrier of Colombia Avianca has agreed to merge with low-cost rival Viva in a deal that will see the two carriers continue flying under their own brand and style. . “This new and robust group of airlines will benefit customers by using a more efficient cost structure to offer lower fares, a route network that delivers direct connections between destinations, a strong loyalty program, and friendly and efficient service. In addition, the combination will help ensure that customers in Colombia and Latin America have two airlines that serve the Latin American market," said Roberto Kriete, Avianca's main shareholder and Chairman of the Board of Directors.
"This is an important day for Viva as it is the perfect scenario to continue with our growth and expansion strategy, staying true to our goal of inclusiveness in air travel. If the authorities approve the management of both groups under the same holding company, it will encourage the growth of the air transport market, promoting low rates for users and good service with the best punctuality, allowing everyone to fly with a world of destinations. This transaction and a potential future combination will create high-skilled jobs for our employees and our suppliers. By delivering the fundamental good of bringing people together, we will positively impact the connectivity of Colombia, the region, and the economic development of the country”, added Declan Ryan, founding partner of Viva.
The deal is still subject to regulatory and local approval and authorisation, but once complete will see the group have over 130 planes and employ nearly 14,000 people.
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