Cathay Pacific shows off new inflight safety video....

Creative and compelling storytelling delivers all essential safety demonstrations while showcasing the best that the airline’s home city has to offer

Cathay Pacific is delighted to reveal its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong.

Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way.

With its deep roots in Hong Kong, Cathay Pacific strives to promote Hong Kong as a favoured destination and gateway to travellers from all over the world. The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.

Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.

To mark the launch of the video, Cathay Pacific held a preview event at The Sky Lounge, The Upper House on 26 July, hosted by Cathay Chief Customer and Commercial Officer Lavinia Lau and attended by distinguished guests including Hong Kong Tourism Board Executive Director Dane Cheng and Commissioner for Tourism Vivian Sum.

.

British Airways releases new inflight safety video

British Airways premieres its brand-new safety video, “A British Original Period Drama” inspired by some of Britain’s famous period literature, TV and film and starring more than 40 of the airline's colleagues. 

The airline is refreshing its film to keep customers engaged in the important safety messages being delivered. Knowing the popularity of British dramas in the UK and overseas, the airline chose this genre to resonate with its global audiences. 

The film depicts ladies and lords of the manor, as well as housekeepers and butlers going about their everyday lives in period Britain, before being abruptly interrupted by present-day British Airways colleagues demonstrating the safety briefing.  

At one point in the film, a 19th century socialite marvels at a moving picture, more commonly known in the 21st century as a laptop, before being reminded to store personal electronic devices before take-off.  

The characters continue to be bewildered by modern day contraptions, and when posed with the question “Is it a winged creature of the air or, perchance, a celestial contrivance navigating the skies?” Ellis Brett, an Apprentice in Aircraft Maintenance, responds with “No, ma'am. That's a British Airways A350.” 

Korean Air releases a new safety video featuring virtual humans

Korean Air has released a new inflight safety video featuring virtual humans, taking the AI world a little further. The video features a virtual human in a Korean Air flight attendant uniform giving safety instructions within a virtual setting.

By introducing the new concept of virtual humans in its safety video, the airline seeks to reach out to its diverse customer base of all ages and cultural backgrounds. The sleek visual presentation is expected to garner passengers’ attention and increase viewers’ engagement levels.

This is the first time an airline has created a safety video featuring virtual humans: virtual human Rina and the virtual girl group of four, MAVE, are both creations of Metaverse Entertainment of Netmarble F&C.

The video takes place in the “Korean Air Safety Lounge” designed with airplane motives. The virtual space was created to make it easier to explain and understand the inflight safety rules. Rina, who gives safety instructions in the flight attendant uniform, is a virtual human who has completed safety training at Korean Air's Cabin Crew Training Center and was appointed as an honorary flight attendant. MAVE members play the role of passengers following the safety instructions.

British Airways releases new safety video

                                        British Airways has released its new onboard safety video, which features some ordinary people going about their daily activities, plus some familiar faces and British Airways staff. 

The safety video plays on things synonymous with the UK, from discussing the weather to enjoying fish and chips by the sea, it celebrates the timeless quirks and its unique people that put the nation on the map.

The five-minute film will be shown on the airline’s long-haul aircraft from 1 May 2023, and showcases British Airways colleagues from across the airline in their roles on the ground and in the air. One of the stars, British Airways engineer Carl Carpenter, drives across an engineering hangar while asking customers to unplug their devices, before his own vehicle comes to an abrupt stop. Cabin crew member Sima Patel-Pryke asks customers for their attention as the safety instructions may differ from other aircraft they’ve travelled on previously. In response, British rapper, Little Simz takes off her headphones, and remarks ‘What?!’

As well as shining a light on the airline’s incredible colleagues, the video also features some of the Great British public. When cabin crew member Emily Mae Jackson reminds customers that life jackets should not be inflated inside the aircraft, viewers see the instruction playfully taken out of situ with a real-life farmer near Dover and two fishermen on Deal beach in Kent all inflating their life jackets.

Calum Laming, British Airways' Chief Customer Officer, said: “We have all sat through safety demonstrations before, so we knew we needed to create something different that would capture attention and was totally in line with our British Original positioning. We wanted this to be a real celebration of originality and for us, it is our people who – together with where we’re from – make us unique. That’s why it was important for us to hero so many of our amazing colleagues doing what they do each and every day for our customers and for each other. We also wanted to inject some wit and showcase Britishness, and all the quirks that put us on the map by shining a light on real life people - from fishermen and chip shop workers to friends hanging out, as well as some well known faces who help put Britain on a stage. So, seats in the take-off position and we hope you really enjoy our new safety video.”

Brussels Airlines launches new eye-catching safety video

Belgian band creates a catchy song with the lyrics of the safety instructions

Brussels Airlines has issued a new eye-catching safety video to draw the attention of passengers to the important safety briefing as well as giving them a true taste of Belgium. From now, the video will be rolled out on all of the airline's long-haul aircraft.

The national airline took the iconic Belgian band Hooverphonic under its wing for this special collaboration that saw the group write a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence. 

For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board. And, now,  with the new video, it will bring music too! 

Hooverphonic creates a unique song for Brussels Airlines

​In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animated film. Earlier the Red Devils also gave the instructions. 

The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.

“The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today.”

​Michel Moriaux, Head of Marketing, Brussels Airlines

Hooverphonic reveals the new song to passengers at Brussels Airport

​On 1 August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video, see below. 

“When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it. I'm glad I persevered. After a few tries, we are now ready for take-off!”

​Alex Callier, Hooverphonic