Swiss International Air Lines (SWISS) is launching a new marketing campaign under the ‘Swiss all the way’ claim. The campaign, which has been developed in collaboration with the reputed thjnk agency, puts the spotlight firmly on Switzerland’s leading airline’s comprehensive product promise of a unique travel experience that begins long before departure and extends well beyond landing. SWISS has also refined its brand identity to put its Swiss service quality USP firmly centrestage.
“With this campaign we are affirming our credentials as a host that offers every traveller its utmost attention and its warmest hospitality down to the finest detail,” explains SWISS Head of Marketing Stefan Vasic. “‘Swiss all the way’ means a seamless, comfortable and genuine travel experience – from the booking on the app to moments of delight on board and all the way through to a warm ‘Uf Wiederluege’ goodbye.”
SWISS has been working for some time now on substantially further enhancing its customer experience both in the air and on the ground. ‘Swiss all the way’ is an expression of these endeavours and a promise to the traveller.
A creative interpretation and an emotive visual world
The new campaign is being brought to life through a warm and cinematic visual language. At its heart is a film that captures the sheer lightness of flying with SWISS: a couple dancing from home via the SWISS Lounge and all the way to their flight to New York, symbolizing the smooth and effortless SWISS travel experience. Five shorter films serve to spotlight various SWISS services.
A series of 26 different motifs emphasize the variety and the quality of the SWISS service product and make the new ‘Swiss all the way’ claim a perceptible customer reality at numerous touchpoints along the travel chain.
