Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilises state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone.
In an industry-first, the campaign offers the opportunity to be part of its emotive story, by utilising advanced AI capabilities so you can place yourself within the film and become the star. This reaffirms the airline’s dedication to placing customers at its very heart.
As part of the innovative campaign, viewers can select from multiple scenes within the film to star as the leading roles. Thanks to cutting-edge AI technology, the characters will be an accurate reflection of the viewer's appearance, adapting to their facial features and skin tone. To be a part of the emotive AI adventure, visit: flyqatar.com and watch the film on the Qatar Airways YouTube channel.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer said: "At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences."
Qatar Airways Chief Commercial Officer, Mr. Thierry Antinori, said: "Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you."
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Mr. Babar Rahman, said: "With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable."
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘World’s Best Airport’, as voted by Skytrax in 2021, 2022, and 2024. In 2024, Hamad International Airport also received the ‘Best Airport in the Middle East’ accolade for 10 consecutive years, as well as ‘World’s Best Airport Shopping’ for the second year in a row.
Qatar Airways recently announced a new interline partnership with Maldivian, the national carrier of the Maldives, providing passengers the option to book both Qatar Airways and Maldivian flights on its website.
Thierry Antinori, said: “We, at Qatar Airways, continue to expand our services to provide our passengers with innovative and inviting travel experiences. With our latest Maldivian interline partnership, we look forward to seeing our passengers enjoy a smooth start to their holidays, as well as benefit from the plethora of new travel benefits. We are proud to offer the option of a seamless process, allowing passengers to book one ticket that includes both their Qatar Airways flight to Male, and the connecting Maldivian flight to their beachside getaway.”
Maldivian Chief Commercial Officer, Ismail Amrah Umar, said: "We are thrilled to announce our interline partnership with Qatar airways, through which our customers will experience smooth connectivity with international baggage allowance while traveling within our network of 17 destinations across Maldives. By offering more choice and enhanced access to our strong and growing route network, we aim to boost tourism to the Maldives, showcasing our pristine islands to travellers from around the world.”
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