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20 September, 2024

JetBlue plans to introduce airport lounges

The U.S. airline JetBlue is seeking to get more high-revenue premium passengers to travel with the carrier that is struggling to get back into profitability since its failed takeover bid of budget carrier Spirit, by introducing executive lounges.

The airline says it will be opening lounges at New York’s John F. Kennedy International Airport (JFK) Terminal 5 in late 2025 and Boston Logan International Airport (BOS) Terminal C soon after. These new lounges will be a new perk to its top-level TrueBlue Mosaic members and a benefit to the new premium credit card soon to be announced.

Marty St. George, president of JetBlue said: "Customers have asked for a JetBlue lounge for years and we can’t wait to unveil our take in New York and Boston. Lounges have become an essential offering for the growing numbers of customers seeking premium experiences, and JetBlue’s lounges will further boost the value of our TrueBlue loyalty program as we expand our portfolio of JetBlue credit cards."

At New York’s John F. Kennedy International Airport, JetBlue’s lounge will span 8,000 total square feet and 11,000 square feet at Boston Logan International Airport. Both lounges will feature the airline’s iconic blue brand elements weaved together with local and regional artwork, personal touches and functional amenities, designed around three unique areas:

Play: Unwind and socialize as JetBlue brings the ‘fun’ in functionality to the lounge experience while customers can also relax as mixologists shake and stir their favorite complimentary alcoholic 1 and non-alcoholic beverages at a full-service bar.
Work: Stay connected and fully charged with private workspaces featuring fast and free Wi-Fi, an abundance of outlets to plug in and free barista-made coffee bar beverages.
Lounge: Enjoy familiar hospitality with complimentary food and beverage offerings. Kick back alone or with groups throughout the lounge in comfortable, cozy seating areas.
The lounges will also come complete with the airline’s standard of incredible customer service delivered by hospitality-trained crewmembers.
JetBlue says that airport lounges have, in recent times, become overcrowded due to their popularity and thus passengers no longer feel special going into them, especially if they are shared access lounges.  

New York's hometown airline says its two lounges will only be available to:   

Holders of a new premium JetBlue credit card (details soon to be announced)
TrueBlue Mosaic 4 members
Transatlantic Mint customers

TrueBlue Mosaic 4 members and the new premium JetBlue credit cardmembers will also receive complimentary access for an accompanying guest. Day passes and guest passes will be available for purchase by additional eligible customers based on space availability. 

All customers will be able to purchase an annual pass, making the lounges accessible to even more travellers seeking to get the most out of their award-winning JetBlue experience. More details about the lounge access policy will be shared in the future.




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