Launched in 2022 and headquartered at Las Americas Airport in Santo Domingo, Arajet is the national flag carrier of the Dominican Republic, serving 23 destinations across 16 countries. Arajet is positioned as a national Dominican project aimed at supporting the country's tourism and travel industry, and is the only airline set to connect Santo Domingo with Toronto and Montreal via direct flights. With 10 737 Max 8 aircraft in its fleet, Arajet aims to extend the reach of its network across North America.
Arajet's business model is based on operating cost-effective flights between North and South America, with a layover in Santo Domingo. The carrier's long-term objective is to lower airfares across the Americas, leveraging its fleet of fuel-efficient Boeing 737 Max 8s (the 10th and most recent delivery of which occurred in June 2024) and planning to double its route network over the next few years.
Bringing Affordable Air Travel to the Americas
To achieve its growth ambitions across the North and Latin American regions, Arajet needed a sophisticated payments network and a payment infrastructure provider capable of powering a wide range of alternative payment methods (APMs) while minimising transaction costs and facilitating expansion into new markets. This made a partnership with CellPoint Digital – which offers a comprehensive payment solution with a long track record of success in the LATAM region – a natural next step in Arajet's growth journey. Among other benefits, the partnership will allow Arajet to quickly introduce support for critical new APMs on its flights across Mexico, Brazil and Colombia using CellPoint Digital's single API connection.
"Just as innovative new low-price carriers like Arajet play a crucial role in facilitating affordable travel and connecting populations, innovative payment technology is central to helping these airlines remain competitive and thrive," said Kristian Gjerding, CEO at CellPoint Digital. "Our Payment Orchestration solution, developed to support global airlines in scaling organically, eliminates the need for Arajet to hold separate commercial agreements with APM providers. Our platform also enables Arajet to activate new payment value-added services as new markets come online, generating additional revenue."
The first stage of the partnership will see CellPoint Digital enable instalment card payments on Arajet flights, responding to the demand for this feature in the Brazilian market. This will offer travellers greater flexibility and minimise the number of abandoned bookings, boosting customer retention.
Victor Miguel Pacheco Mendez, Arajet's Founder and CEO, added: "As a start-up airline growing across several regions, we needed a payment partner that could both support our expansion ambitions and create efficiencies that enable us to continue offering attractive fares to our passengers. In this way, CellPoint Digital is our ideal partner – their ecosystem of APMs matches payment preferences in our target markets, and its Payment Orchestration solution will create future efficiencies as we expand our route network into new geographies."