In the interim, the airlines will continue to operate as separate carriers with no immediate changes to operations and will maintain separate websites, reservation systems and loyalty programmes until later in the integration process. The management structure at Hawaiian Airlines has already been changed and according to sources at the airline, the company will transition to 80% Alaska Air leaders by the end of 2025.
As of today, Alaska Air Group’s airlines and subsidiary airlines:
Fly nearly 1,500 daily flights to 141 destinations including 29 international markets in the Americas, Asia, Australia and the South Pacific. This expanded network feeds the more than 1,200 destinations available through the oneworld Alliance.
Maintain hubs in Seattle, Honolulu, Los Angeles, San Francisco, Portland, San Diego and Anchorage, with Honolulu becoming the second largest behind Seattle.
Operate a fleet of 350 aircraft, which includes 2 Boeing 787, 24 Airbus A330, 18 Airbus A321neo, 235 Boeing 737, 19 Boeing 717, 44 Embraer E175, and 8 dedicated freighters (3 Boeing 737-700, 2 Boeing 737-800 and 3 Airbus A330).
Employ more than 33,000 people across North America, Asia and the Pacific.
Mileage Plan and HawaiianMiles retain their full value at the moment, however, this is likely to change when HawaiianMiles is absorbed into Mileage Plan. Later this month, Alaska Airlines promises members will be able to seamlessly transfer miles between Mileage Plan and HawaiianMiles on a 1 - 1 basis.
Alaska Lounge members can enjoy Alaska Lounge locations when flying on Hawaiian.
While interisland fares are set to increase by 21.6% Alaska Airlines is to introduce a new programme for local residents, called Huaka‘i. Members benefits when travelling interisland, including 10% off one booking per quarter and a free checked bag. Huaka‘i members who are Hawaiian Airlines World Elite Mastercard cardmembers will receive even more, with 20% off one interisland booking per quarter and their existing credit card benefit of two free checked bags. Plus, members will receive access to exclusive, network-wide deals each month. In the coming weeks, Hawai‘i residents will receive an email with a link to sign up for a free membership.
The Hawaiian brand will be retained, on aircraft, in airports and onboard, just like it is today at least for the next two years.
Josh Green, M.D. Hawai‘i Governor said: "In an island state, where all of Hawai‘i’s residents are reliant on passenger and cargo air service for our way of life, a healthy local airline committed to sustaining essential connectivity and travel options is a cornerstone of community resilience. I am confident that by the joining of these two airlines, a stronger company will emerge and offer more travel options for Hawai‘i residents and local businesses — and will enhance competition across the U.S. airline industry."
Ben Minicucci, CEO of Alaska Air Group said: "This is a historic day for Alaska Airlines as we officially join with Hawaiian Airlines. Alaska and Hawaiian share tremendous pride in connecting communities with award-winning service, and we look forward to inviting more guests on board to experience what makes both brands unique. Among Alaska, Hawaiian and Horizon Air, we have more than 230 years of history flying guests and serving communities."
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