Air101: Wyndham opens first Trademark Collection hotel in South Korea

19 August, 2024

Wyndham opens first Trademark Collection hotel in South Korea

La Vie D’or Hotel and Resort debut expands Wyndham’s market presence across South Korea to over 30 hotels

Wyndham Hotels & Resorts (NYSE: WH) is the world’s largest hotel franchising company by the number of properties, with approximately 9,200 hotels across over 95 countries on six continents. Through its network of approximately 885,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the economy and midscale segments of the lodging industry.

Wyndham Hotels & Resorts officially introduced its Trademark Collection brand to South Korea with the opening of La Vie D’or Hotel and Resort, Trademark Collection by Wyndham. The new hotel elevates the Company’s presence in South Korea to over 30 hotels and joins nearly 20 Trademark hotels across the Asia Pacific.

La Vie D’or Hotel and Resort offers a unique blend of comfort and tranquillity amidst the tourism and transportation hub of Hwaseong-si. Guests can hit the links at the resort’s nine-hole course, indulge in fine dining, visit attractions like the Yungneung and Geolleung Royal Tombs and Yongjusa Temple or take a short drive to Seoul and Suwon. Those travelling for work have easy access to conference space, Wi-Fi and nearby hubs for Samsung Electronics, Hyundai-Kia Motors and more.

“Hotel owners in Asia Pacific continue to see the benefits of the Wyndham Advantage—global brand exposure, innovative technology, a growing loyalty base and more. Introducing Trademark to South Korea helps independent owners maximize their opportunity in the market, while delivering the incredibly unique experiences each Trademark hotel offers guests exploring the country.”

-Joon Aun OOI, President, Asia Pacific, Wyndham Hotels & Resorts

A Tranquil Escape Within a Bustling Business Hub

Nestled in the picturesque city of Hwaseong-si, South Korea, just a 30-minute drive from Seoul, La Vie D’or Hotel and Resort offers business and leisure travelers a peaceful sanctuary. Spanning an impressive 330,000 square meters, the resort includes a nine-hole golf course, a fitness center, saunas, swimming pools and dining facilities that serve a diverse array of international cuisines crafted by talented local chefs.

Jeongnam-myeon, the lush area surrounding the resort, provides breathtaking landscapes outside of the nearby bustling city life, making it an ideal destination for nature lovers. With 190 elegant rooms and various convention facilities, it is a prime location for corporate events, MICE (Meetings, Incentives, Conferences, and Exhibitions) and weddings.

Wyndham’s expansion with La Vie D’or Hotel and Resort marks a strategic move to tap into the increasing demand for business and leisure travel in South Korea amidst the government’s focus on furthering the tourism sector in the country. In 2023, the country welcomed approximately 11 million inbound visitors—showing a significant recovery post-pandemic—with the travel and tourism market expected to reach $13.66 billion by 2024.

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Jason Shaw.

Jason Shaw's love of the aviation industry started at a young age when he used to watch the whirlybirds of Bristow Helicopters coming and going from the garden of his Surrey childhood home. Since those days he's worked in a number of key areas within the aviation industry from airlines, travel agents, holiday companies and product selection to reporting on it for local radio and making video travel brochures.

Jason is also an experienced broadcaster, having presented on radio, television, corporate videos and video travel brochures.

He's an avid reader and has also written a number of books, articles, features and reports.

Jason loves to travel, eat cheesecake and his favourite destinations include Port Douglas, Singapore and Copenhagen.

Joshua Jordan.

Josh loves to travel and has a passionate interest in the airline industry. He's worked in both travel and the media for a number of years. His voice can often be heard on Internet-based radio stations as well and the odd commercial! The destination he calls his favourite is - New York.

Adam Shaw

Adam is the youngest member of the team, no relation to Jason and like the rest of the team, he has a keen interest in airlines, aircraft and aviation. His favourite destination is Prague and has just started taking flying lessons.