Japan Airlines and Liverpool Football Club celebrate the grand opening of the Japan Airlines Lounge at Anfield Stadium

Japan Airlines (JAL) and Liverpool Football Club (LFC) are pleased to announce the grand opening of the Japan Airlines Lounge at Anfield Stadium, marking a key milestone in their new multi-year partnership announced in June 2024. The Japan Airlines Lounge, accessible through purchased hospitality packages, offers a vibrant space with a three-course menu and exceptional matchday service.

Officially opening hours ahead of LFC's first home match on August 25, the new lounge design offers a fresh and unique experience that blends Japanese hospitality with the excitement of English football. Reflecting the serenity and luxury of JAL's service, the lounge design was inspired by elements of Japanese nature and architecture, seen in the use of timbers, soft lighting, and clean lines with modern contemporary furnishings throughout. 

The Japan Airlines Lounge, occupying the former 1892 hospitality space, will be open during Liverpool FC home matches. 

Junko Sakihara, Deputy Vice President Customer Experience, Japan Airlines said:  "We are thrilled to launch the Japan Airlines Lounge at Anfield, marking an initial key step in our multi-year partnership with Liverpool FC. This lounge uniquely blends Japanese hospitality with football, uniting two cultures that value tradition, excellence, and community. We look forward to building a strong connection between our brands."

The lounge unveiling is part of a broader partnership between Japan Airlines and Liverpool FC, united by a shared commitment to caring for people and communities. Additional collaborations will include joint efforts through the LFC Foundation, which already kicked off with a youth soccer clinic in Philadelphia during LFC's U.S. preseason tour. Additional programs are planned for Thailand and other regions, further strengthening ties between the two global brands.

The Japan Airlines Lounge opening celebration included Japanese cocktails like the Yuzu Sour setting the tone for an evening of elegance. Guests were given a sense of the Japan Airlines Premium experience through a roving hospitality cart offering caviar and sake. To finish, a classic Japanese pairing of whisky and dessert was served. Personalized gifts including engraved chopsticks and luggage tags were given to commemorate the unveiling. 

Together, Japan Airlines and Liverpool FC are set to inspire and connect fans and travellers worldwide, building bridges between cultures, communities, and people.

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In June this year, Japan Airlines and Liverpoool FC announced a global, multi-year partnership, which will see the award-winning airline become the club’s official airline partner. This partnership, which extends to both the men’s and women’s teams, aligns the global ambitions of two world-class brands, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. Both organizations will work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.

Ben Latty, Chief Commercial Officer at Liverpool FC, said: “We are delighted to welcome Japan Airlines onboard. Liverpool FC and Japan Airlines are two premium market leaders, recognized for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.”
“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.”
“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”