Perry will be based at JetBlue Travel Products’ support centre in Dania Beach, Fla., and report to Marty St. George, JetBlue’s president.
“We are excited to welcome Jamie to the JetBlue Travel Products team to lead our continued push into the vacations and ancillaries’ space, an increasingly significant driver of revenue and loyalty,” said Marty St. George, president of JetBlue. “As we look to the future, Jamie’s extensive experience and understanding of our business as well as his passion for our mission, will allow us to continue extending JetBlue’s reach further into the travel ribbon, and help guide our team in this new chapter.”
“I’m thrilled to rejoin JetBlue and the JetBlue Travel Products team,” Perry said. “I’m looking forward to supporting the JTP team’s ongoing success, building on the impact that has already been made in the ancillary business providing innovative travel experiences for our customers.”
Perry previously served as a leader at JetBlue from 2010-2017. From 2014-17 he was JetBlue’s vice president of marketing overseeing areas including commercial strategy, brand and advertising, loyalty marketing and product development. Perry also served as JetBlue’s director of product development from 2010-2014 where he oversaw the evolution of the airline’s signature product offerings, including Mint and Fly-Fi.
Most recently, Perry was a senior partner at Material, a renowned global insights, marketing, and technology company where he led the Travel & Hospitality practice. Prior to Material, he held various marketing management roles including head of North American eCommerce marketing for PepsiCo.
He is a graduate of the University of Warwick, where he earned his undergraduate degree, and the University of Melbourne, where he received his MBA.
Perry succeeds Andres Barry, who served as president of JetBlue Travel Products since 2018.
