Creative and compelling storytelling delivers all essential safety demonstrations while showcasing the best that the airline’s home city has to offer
Creative and compelling storytelling delivers all essential safety demonstrations while showcasing the best that the airline’s home city has to offer
Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way.
With its deep roots in Hong Kong, Cathay Pacific strives to promote Hong Kong as a favoured destination and gateway to travellers from all over the world. The safety demonstrations in the video are interwoven with the unique charms of Hong Kong, capturing the city’s iconic landmarks, bustling happenings, world-class arts and cultural attractions, natural landscapes and more.
Scenes were shot at various locations across the city to showcase the best of Hong Kong. Customers are transported to a dai pai dong, the quintessential local dining experience, for the “no smoking” announcement, before finding themselves amidst an exhilarating dragon boat race which provides the backdrop for the life jacket demonstration, while Shek O Beach sets the scene for the emergency and pre-takeoff procedures. Other locales include the shopping paradise of Causeway Bay, Xiqu Centre at the West Kowloon Cultural District, the iconic Peak Tram, Yau Ma Tei’s historic Tin Hau Temple and the serene Clearwater Bay Country Park, all of which culminate in a visually immersive experience for customers.
