Brussels Airlines launches design contest and public vote

New Belgian Icon to be more Belgian than ever

A new Belgian Icon is set to join the Brussels Airlines fleet soon. The Belgian national airline has launched a contest where the Belgian Public can submit designs that represent the best of Belgium. In early October, everyone will be able to vote to decide how the next Belgian Icon will look. The Belgian Icons remain some of the most photographed aeroplanes in the world and are an important way for Brussels Airlines to bring its Belgitude to the world.

Brussels Airlines has launched a campaign to find its newest Belgian Icon. This time around, it will be more Belgian than ever: not only will the aircraft connect Belgium to the world, but the aeroplane livery will also be designed by Belgians and chosen by the airline’s public in Belgium.

Everyone who lives in Belgium or holds Belgian nationality can enter the contest, as long as the participant is over the age of 16. Like with all other Belgian Icons, the plane should represent Belgium in an original and artistic way.

Michel Moriaux, Head of Marketing, Brussels Airlines said:  “The design has to be something Belgium is known for, and Belgians are proud of, without entering too much into clichés. The next Belgian Icon will not feature beer, fries, or waffles, for example, but we love to showcase our culture, nature or history. As with all our previous Belgian Icons, the design must have a ‘wow factor’ and inspire people to visit Belgium.” 

People have until September 27 to submit their designs; an internal jury will make a preselection afterwards. At the beginning of October, everyone will be able to vote for their favourite design

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Brussels Airlines first Belgian Icon, Rackham, was introduced in 2015 and pays tribute to Tintin, the world-famous Belgian comic.
Earlier this year, Amare was presented to the world. The most recent Belgian icon in cooperation with music festival Tomorrowland.
The third Belgian Icon currently in our fleet is Trident, the official plane of the Belgian Red Devils and Red Flames, respectively the male and female national football teams.
These are the previous Belgian Icons:
- Magritte was part of the fleet between 2016 and 2021. The aircraft was a homage to René Magritte, the Belgian surrealistic painter.
- Aerosmurf smurfed the fleet between 2018 and 2023. This plane also took shape during a design contest organized by Brussels Airlines.
- Flemish painter Pieter Bruegel the Elder, a Belgian icon from the 16th century, traveled the world between 2019 and 2023.
The idea behind the Belgian Icons is to introduce the best of Belgium to the world. The Belgian Icons are known all over the world and make flying even more fun.