18 July, 2024

Alaska Airlines announces major expansion of First Class and Premium seating

This expansion will add 1.3 million premium seats annually to Alaska's mainline fleet, providing passengers with even more opportunities to upgrade to a premium experience 



Starting in September, Alaska Airlines will begin rolling out additional First Class and Premium Class seating across more than 200 aircraft, including 900ERs, 800s and MAX9s. This expansion will add 1.3 million premium seats annually to the mainline fleet. Earlier this year, the carrier successfully retrofitted its entire regional fleet, adding 400,000 Premium Class seats to the Embraer E175 aircraft. 


New seating configuration 737-800 (current—new)
New seating configuration 737-900ER / MAX9 (current—new)

More First Class and Premium seating  

By increasing the number of seats available in these classes, Alaska are making it easier than ever for passengers to upgrade while also meeting the growing demand for premium seating. 

First Class 

In partnership with RECARO, Alaska Airlines further enhances its offering to provide passengers with ultimate comfort seats that are featured in the new First Class seats that have been installed on the Boeing 737-800 fleet. These new seats offer the most legroom and features include a calf rest, new seatback device holder, 6-way headrest with neck support and USB-C charging capabilities. 

Premium Class & Main Cabin 

In Main Cabin and Premium Class of the 737-800 fleet, passengers will continue to experience comfort and convenience at every seat with improved features, including new device holders with built in cup holders, USB-C charging and a 6-way headrest with dedicated neck support. 

As the airline modifies the 737-900ER fleet to increase Premium Class by converting six of the Main Cabin seats, these aircraft will receive an interior refresh, bringing modern touches like device holders in the main cabin to the backbone of our fleet. All 737 MAX 9 aircraft, among the newest in the fleet, will also get six additional seats converted to their Premium cabins, enhancing the comfort and luxury the airline offers customers. 


Meeting demand and enhancing availability 

The decision to increase the number of First Class and Premium Class seats comes in response to growing demand.  The airline believes the structural shift in higher demand for premium products will continue as more and more people look for extra comfort on flights. The carrier is seeking to maximise on profits with increased seats in the premium areas of each aircraft. 

Maintaining convenience with four lavatories 
Alaska Airlines says that even with the introduction of additional premium seats to the Boeing fleet, the carrier will maintain the four lavatories for passenger use.  However, according to reports, it is quite common for one of the conveniences to be blocked off or marked out of service once the flight has commenced. crew 

Premium perks when you fly with us 

Whether you’re travelling for business or pleasure, you can enjoy our premium offerings on any Alaska flight, the airline says. Such bonus items include no change fees, extra legroom in First Class and Premium Class and a generous Mileage Plan with what the airline promises is the quickest path to elite status. 

Onboard, the airline offers a popular food and beverage service, featuring high-quality West Coast-inspired meals and a premium selection of drinks. The tech-savvy travel experience along with airport investments aim to demonstrate the airline's commitment to boosting customer satisfaction.

All images Alaska Airlines

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