Hawaiʻi's hometown airline is extending its traditional May Day festivities to all 31 days of the month to honour the legacies of May Day as celebrated in Hawaii and Hawaiian Airlines – both of which date back 95 years to 1929.
Throughout the month, Hawaiian will share the act of giving lei at pop-up lei stands in Los Angeles, Salt Lake City and Tokyo, via a global sweepstakes awarding four million HawaiianMiles, and in a video series featuring Hawaiian Airlines employees, among other special surprises.
"31 Days of Lei is our love letter to Hawaiʻi’s tradition of giving lei – it’s a chance to celebrate this enduring symbol of aloha," said Rob Sorensen, vice president of marketing and e-commerce at Hawaiian Airlines. “Extending the celebration for the whole month is a way to share the beloved gesture of sharing lei with a global audience.”
Following the annual Hawaiian Airlines May Day concert at Bishop Museum in Honolulu, Hawaiian will embark on a series of pop-up events at The Atrium at Westfield Century City in Los Angeles on May 11, City Creek Center in Salt Lake City on May 18 and Ebisu Garden Place in Tokyo on May 31. Each event will feature a lei stand experience with a photo backdrop. Visitors will receive orchids to pin in their hair, flower lei, exclusive campaign merchandise and POG (passion orange guava) flavoured cotton candy. Live music and hula will also be provided by the Hawaiian Airlines Serenaders.
