New York's hometown carrier, JetBlue announced its new standard livery featuring a bold and all-blue design which is supposed to be indicative of its self-titled role as an industry disruptor.
From colourful tailfin patterns to special liveries, JetBlue has always used custom designs to honour the people, places and partnerships that form part of its history or DNA. The new “icon in the sky” gives JetBlue a standout visual design as it expands to new markets.
The first aircraft to receive the new livery paint is an Airbus A321 with a Mint cabin and aptly named “A Defining MoMint,” which enters service today 15th June. The carrier will repaint aircraft during their normal repainting and maintenance schedule.
“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”
The new livery design builds on JetBlue’s heritage and unique personality with energized favourite elements for a new era, such as:
A blue allover fuselage that goes all-in on the company’s namesake colour.Iconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft.A larger JetBlue logo to represent the bold impact these aircraft have in the industry.Colorful winglets that add an extra pop of fun with a refreshed palette of accent colors.The aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to plane-spotters.
The first design—for the A321 with Mint aircraft—applies JetBlue’s Mint Leaves pattern on the aircraft’s exterior for the first time, allowing customers and crewmembers to easily identify it in a new way. JetBlue’s all-core aircraft will also receive new livery designs with refreshed patterns and a broader set of accent colours.
What do you think of the new livery?