This means there wont be a price jump between different fare classes and type as is the current standard, but more fluidity and can change minute by minute depending on demand and current yield and loads. This, the airline hopes will help it make more money per ticket sold that is currently the case. In addition, the carrier is limiting its domestic offering to its own channels from May onwards.
“We are committed to transforming how flight products are sold and serviced, for the benefit of our customers and the whole industry,”, says Jenni Suomela, Vice President, Global Sales and Channel Management, Finnair. “We encourage our B2B partners to join on this journey, to make the benefits available for all of our customers, and are ready to support and help our partners in this transformation.”
The Helsinki based carrier is rapidly changing from a national legacy flag carrier to an outsourced low-cost carrier with various moves that will see its reputation and marketshare decrease.