Shikoku pilgrimage, Kagawa prefecture. Photo Kagawa Official Tourism Website |
The island of Shikoku was ranked sixth in the Top 10 Regions category in Lonely Planet’s Best in Travel 2022 lists. Japan’s fourth-largest island, Shikoku lies southwest of Japan’s main island of Honshu, and is reachable by plane in under two hours from Tokyo. It consists of four prefectures: Kagawa, Ehime, Kochi and Tokushima. In addition to the attractions Shikoku is best known for—the remote Iya Valley and the ancient pilgrimage route—Lonely Planet's selection also acknowledged destinations that have made efforts to promote sustainable tourism.
Photo Japan National Tourism Organization |
Travellers can also hop on a bike to explore nearby areas in Tokushima. Surrounded by lush forests, Kamikatsu town is one of the least populated municipalities in Shikoku, but it has received much attention in recent years for its environmental strategies. In 2003, Kamikatsu became the first municipality in Japan to issue a zero-waste declaration. Households must separate their garbage into as many as 45 different categories before taking them to the Kamikatsu Zero Waste Centre. Inside this multi-functional complex, there is a quaint and eco-friendly hotel called “HOTEL WHY” where guests can experience a local lifestyle embodying the concept of sustainable living. In order to reduce the amount of plastic waste, the hotel provides no disposable amenities, and guests are asked to cut just the soap they need from a soap bar at check-in. During their stay, they are required to sort their trash into six baskets in their rooms; they take this to a communal facility for recycling when checking out.
Photo Japan National Tourism Organization |
At the end of 2021, two fuel cell buses started operating in Tokushima prefecture, between Tokushima station and the airport, and between other major sites within Tokushima city. Powered by clean, renewable hydrogen, these buses take travellers on a sustainable ride into the future.
From learning about history by walking pilgrimage routes to taking a bike ride to explore unique rural towns and utilizing different forms of public transportation, a rich variety of experiences awaits travellers in Shikoku – and all can be enjoyed while showing consideration to the environment!
Visitor numbers to Japan from the UK are showing slight signs of improvement over last year, because of the travel restrictions, however, they are still over 97% lower than they were in pre-pademic times. In January 2019, Japan welcomes 21,554 500 visitors from the UK, in January of this year, just 500 travellers from the UK went to Japan to visit.
Travel Japan - Japan National Tourism Organization (JNTO)
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