WestJet has been awarded top honours for marketing at the 2019 Airline Strategy Awards in London, England.
"We're proud to celebrate the WestJet brand and what it stands for on this global stage as we continue to strive for excellence in this space," said Arved von zur Muehlen, WestJet Chief Commercial Officer. "This recognition for WestJet's leadership and dedication to marketing is shared amongst 14,000 WestJetters who work hard to showcase our brand and build awareness for our airline on the biggest stage."
The 2019 Airline Strategy Awards marketing award was presented to the management team that has demonstrated excellence in any aspect of airline marketing over the past year. This includes excellence and innovation in areas including, but not restricted to, marketing strategy, new product development, branding, digital marketing, advertising and promotion, customer relationship management, ancillary revenue generation, sales, and distribution.
The recognition focused on evidence of a focused and differentiated marketing strategy which has helped to strengthen or reshape WestJet's overall market positioning with strong commercial and financial results.
"The operating environment is proving relatively tough for airlines compared with recent years as the industry runs into light turbulence amid wider pressures around trade issues and a softening in business confidence," said Max Kingsley-Jones, Executive Director Content at FlightGlobal. "But airlines led by the smartest and most innovative management teams still set the benchmark to which others aspire. The Airline Strategy Awards have recognised the best in boardroom leadership for 18 years, and 2019's winners all excel in this regard."
The winners for the six main award categories were selected by an independent panel of industry experts. For more information and full citations on each category visit www.strategyawards.com.
Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships. WestJet Vacations offers affordable, flexible vacations to more than 60 destinations and the choice of more than 800 hotels, resorts, condos and villas. Members of the WestJet Rewards program earn WestJet dollars on flights, vacation packages and more. Members use WestJet dollars towards the purchase of flights and vacations packages to any WestJet destination with no blackout periods, and have access to Member Exclusive fares offering deals to WestJet destinations throughout our network and those of our partner airlines.
WestJet is proud to be recognized for three consecutive years as Best Airline in Canada (2017-19) and awarded among travellers' favourite Mid-Sized Airlines in North America (2019). From 2017-2018, WestJet was also awarded among travellers' favourite Mid-Sized and Low-Cost Airlines in North America. The airline was also recognized among the Economy Class winners in North America, 2018. All awards are based on authentic reviews from the travelling public on TripAdvisor, the world's largest travel site.
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