To directly compete with the long-haul low-cost carriers, leisure airline Thomas Cook is launching a new 'Economy Light' flight only fare to its long-haul route network.
The new 'Economy Light' follows the typical budget carrier model in that they don't include any hold luggage and passengers can only use online check-in. The fare does include a small cabin bag up to 6kgs as well as a personal item and the onboard experience remains the same for all Economy customers.
The new base economy light fares are being offered by both Thomas Cook Airlines in the UK and Condor in Germany, Henry Sunley, Commercial Director at Thomas Cook Airlines says, “We wanted to ensure that we provide fares that support the different needs of our customers, which can differ from trip to trip. Economy Light offers an option for those customers who want less amenities for their journey but want to benefit from fantastic cost savings. They are the first fares that we have introduced on a pan-European scale across Thomas Cook Group Airline for our seat-only business.”
Alongside the launch of Economy Light, Thomas Cook Airlines in the UK is also introducing a ‘Flex’ option to its Economy fares for customers who want more flexibility with their booking. Adding Flex turns a non-refundable fare into a flexible ticket that allows cancellations and removes penalties and charges for date and route changes.
Henry Sunley adds, “Economy Flex fares have been available with Condor for a number of years and are a great option for business and leisure travellers alike. We believe that our UK customers will welcome the chance to add extra flexibility to their trip if they wish to With Economy Light and the option to add flexibility with Economy Flex, we are providing more choice than ever for our customers.”.
