Norwegian, one of the world's most popular airlines has announced this week that it has formed a partnership with the US National Basketball Association (NBA) which will see the award-winning airline be named as the presenting partner of the NBA London Game 2019. The regular-season game will feature the Washington Wizards and the New York Knicks at The O2 on Thursday, 17th January.
Washington Wizards and New York
Knicks to Meet at The O2 17th Jan 2019
“We are excited to partner with an award-winning airline in Norwegian on our ninth regular-season game in the capital,” said NBA EME Vice President, Global Partnerships, Vandana Balachandar. “Together, we are ready to take off, offering fans in the UK both the chance to enjoy an authentic NBA experience at the NBA London Game and opportunities to see NBA games in several of the major U.S. cities served by Norwegian.”
“The NBA brand is recognised across the globe and represents the pinnacle of sports entertainment,” said Director of Marketing at Norwegian, Stine Borke. “We are very proud to be presenting partner of the NBA London Game 2019 and look forward to welcoming thousands of fans to the game taking place at The O2. Norwegian currently serves 12 U.S. destinations from the UK and this exciting partnership will increase our brand presence to a wide audience on both sides of the Atlantic.”
