The UK's British Airways has named top fashion icon Ozwald Boateng OBE as the designer for the carriers new uniformed being developed for the airlines 100th birthday.
Ozwald Boateng is known for bringing a modern contemporary twist to the classic British institution of tailoring, will be designing a collection for the airline’s 32,000 employees who wear a uniform as part of their jobs. The new uniform will form an important part of the airline’s celebrations for its Centenary next year.
Alex Cruz, British Airways’ Chairman and Chief Executive, said: “Our uniforms have been an iconic symbol of our brand throughout our 100-year history and our partnership with Ozwald will take us forward to the next chapter in our journey.”
Ozwald Boateng OBE, said: “I am really excited about creating this new uniform for British Airways. It is important for me to create something that makes all of British Airways’ 32,000 uniform-wearing employees across the world excited, at the same time as enabling me to really demonstrate my skills as a designer. British Airways is investing £4.5 billion over the next five years and the uniform I design will form part of that, so I’m looking forward to taking a uniform and refining it into a collection.”
A video of Ozwald talking about the challenges ahead in designing the new uniform for 32,000 BA staff is here.
