Started in 1999 by just 13 Lufthansa employees 'The Help Alliance' was designed to help and support disadvantaged people, especially children. Since those early days, the help alliance has grown in stature and strength and now supports more than 10,000 disadvantaged people in around 30 projects worldwide.
Corporate responsibility is an integral part of the Lufthansa Group and its development, the Lufthansa Group assumes responsibility for social challenges over and above its business activities and contributes to tackling them sustainably. Through its Help Alliance, Lufthansa staff take responsibility and volunteer as project managers, with many projects focusing on education and income-generating measures
Now the help alliance, the non-profit limited company and the central pillar of the company's social commitment has published its annual report. It consists of two parts, a review and a facts section. The new design in two parts makes it more enjoyable to read. The review section focuses on people. In addition to insights into the work of the aid organisation, it also includes success stories from the projects.
The help alliance supports and promotes around 10,000 disadvantaged people - especially children and young people - in more than 30 projects worldwide to give them better prospects in life. By providing access to education and promoting income-generating measures, the beneficiaries are given the chance to lead a self-determined life. The projects are exclusively funded by donations.
What’s special about it is that each project is submitted by a Lufthansa Group employee and managed in a voluntary capacity. And every single donated euro is spent on the project work, because the Lufthansa Group covers the administrative costs of its aid organisation with a donation. The employees pay regular visits to the project sites to make sure the donations are spent as intended.
All project content is oriented towards the sustainable development goals of the United Nations Agenda 2030, in particular goals 4 (quality education) and 8 (decent work and economic growth).
To find out more about help alliance, visit www.helpalliance.org
(photos Lufthansa)
