WOW launches premium service.

 WOW air, Iceland's ultra-low-fare transatlantic airline has now introduced a new full-service type of ticket.  It's called 'Premium' and the airline hopes will appeal to business travellers as well as those travelling for leisure but seeking a little more comfort, convenience and service. 

This new fare offering is aimed directly at competing with rival airlines and business services offered on legacy carriers. 

The WOW premium ticket bundle includes: the WOW air BigSeat, featuring a wider seat with a footrest and at least 37 inches of legroom; priority boarding and fast-track security; an in-flight meal and drinks; two checked bags; one carry-on item; one personal item; and no change fee for rescheduling and cancellation protection.

"We have received great interest from businesses that want to provide their employees that travel a more comfortable experience at affordable prices that are not currently available," says Skúli Mogensen, founder and CEO of WOW air. "We believe we can be a leader in this market by offering a premium product at half the price of our competitors and look forward to continuing to lower prices over the Atlantic." 

For a limited time, travellers can purchase select one-way WOW premium fares to Iceland from Los Angeles (LAX), San Francisco (SFO) and New York (EWR and JFK) for as low as $399*. Additionally, WOW air is offering select one-way WOW premium fares from Los Angeles (LAX), San Francisco (SFO) and New York (EWR and JFK) to Amsterdam (AMS), Paris (CDG) and London (LGW and STN) via Iceland for as low as $599*.

More information about each ticket package available from WOW air is available here:

WOW basic	WOW plus	WOW comfy	WOW premium
Flight ticket 1 personalitem up to a maximum of 42x32x25cm/ 17x13x10in.	Flight ticket 1 personal item 1 carry-on bag up to a maximum of 56x45x25cm/22x18x10in (12kg/26 lbs). 1 checked bag. Standard seat selection.	Flight ticket 1 personal item 1 carry-on bag 1 checked in bag. Cancellation protection. Ensures a refund if a customer cancels a flight reservation due to unavoidable reasons. More on cancellation protection here. Seat reservation. XL (seat pitch: 32" - 33") or XXL (seat pitch: 35"+). Best extra legroom seat available.	Flight ticket 1 personal item. 1 carry-on bag. 2 checked bags Cancellation protection. Ensures a refund if a customer cancels a flight reservation due to unavoidable reasons. More on cancellation protection here. BigSeat. Our biggest and most comfortable seat with a seat pitch: 37" -45") Fast Track Security at KEF airport in Iceland. Separate security lane through security control. Quicker access to the departure hall. Priority boarding (all airports). Early boarding means plenty of overhead baggage space and more time to get comfortable on board. In-flight meal. Delicious meal from our exclusive pre-order menu or food and drink from the WOW ME catalog on board. No change fee

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