KLM just launched "The Journey," an English-language podcast in which passengers talk about a journey that has changed their lives. KLM is the first airline that uses a podcast to display the power of travelling. Every episode will focus on a single journey. The podcast takes listeners to different parts of the world, from the snowfields of Alaska to the busy streets of New Delhi.
"This podcast adds a unique aspect to KLM's existing communication channels. It is a great medium for our brand to connect and engage with our community of followers. Through this podcast, audiences are able to share and listen to interesting 30-40 minute travel stories," said Natasha van Roode, Head of KLM Marketing Communication.
How does it work?
Listeners can tune in to the podcasts at no cost through podcast.klm.com. You will also find background information about the different episodes here. What's more, "The Journey" is available through all the major podcast platforms including Apple Podcasts, Spotify, and Google Play. KLM passengers can also listen to the podcasts on Inflight Entertainment onboard long-distance flights.
Last Episode
KLM is looking for our next storyteller for the last instalment of "The Journey" podcast. If you have an interesting travel story to tell, we would love to hear from you via podcast@klm.com. And, who knows, your story might very well be the next one!
Innovation
As part of the commitment of KLM to advancement and technology, KLM is constantly developing innovative forms of communication. Podcasts are gaining popularity globally and KLM sees this platform as an exceptional way of establishing a connection with its passengers.
Youtube URL: https://youtu.be/X1RZEQ6kfwg
