The US carrier, Delta Air Lines has again earned a spot among the world's leading brands after being named today as one of Fortune magazine's Most Admired Companies for the fifth consecutive year.
Among its competitors, Delta was named Fortune's Most Admired Airline, rated No. 1 on the industry list for the seventh time in the past eight years.
The Fortune list is a ranking of the world's most respected and reputable companies, as ranked by their corporate peers.
Delta CEO Ed Bastian credited the award to the dedication of the airline's 80,000-person workforce. "Your hard work has earned Delta a reputation for world-class customer service, unmatched operational excellence and a culture that puts people first," he wrote in a memo to all employees.
Each year, Fortune surveys executives and directors across all industries to rank the companies they most admire in nine areas such as innovation, people management and financial soundness, as well as an overall reputation. Fortune editors compile the data and publish a list of the top 50 Most Admired Companies. Delta is ranked No. 31 this year.
The airline rankings are based on the results of a global survey of industry executives, boards of directors and analysts who are asked to rate companies in their industry based on criteria including innovation, investment value and global competitiveness.
Most Admired Companies is just the latest accolade for Delta. The airline was recently named the Wall Street Journal's top U.S. airline, 2017's Most On-Time Global Airline, a Fortune Blue Ribbon Company, Glassdoor Employees Choice employer and more.
What makes Delta a most admired company?
Companies are ranked by leaders across industries on the following attributes, as well as their overall reputation. Delta ranked #1 in seven of the eight categories among airlines:
Innovation
People Management
Use of Corporate Assets
Quality of Management
Social Responsibility
Financial Soundness
Long-Term Investment Value
Quality of Products and Services
Global Competitiveness
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