American launches airline’s first-ever rotating collection of premium onboard amenities and new meals in major in-flight service upgrade
American Airlines is heating up the inflight experience ahead of the summer travel season with a wave of premium onboard enhancements to make travel even more enjoyable. Customers will fly in style with a new, reimagined amenity kit series and bedding, and savor new dishes throughout their journey. In the future, customers can anticipate an increasingly elevated experience with the arrival of new Flagship Suite® seats.
“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” said Kim Cisek, American’s Vice President of Customer Experience. “Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”
American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program.
A rotation of stylish new amenities and more
The new program will be on board more than 300 international and transcontinental flights beginning Memorial Day weekend in Flagship® First Class, Flagship® Business Class and Premium Economy cabins.
American’s primary amenity kit will be available yearlong for customers flying in premium cabins. The kit will include staple amenities customers have come to expect while in flight, such as a toothbrush, dental kit, eye mask and earplugs, in addition to new and evolving skincare products and offerings. American will cycle new brands and products within the kits for customers in all premium cabins, creating a unique customer experience several times over, based directly on customer feedback.
American collaborated with beauty retailer Thirteen Lune to curate the skincare offerings, which will feature high-quality beauty brands from Thirteen Lune’s tailored collection with wide-ranging representation of diverse founders and voices such as Joanna Vargas and Relevant.
Limited-edition kits
In addition to these rotating products within the kits, customers will enjoy limited-edition speciality kits created in collaboration with diverse designers and brands based primarily in the U.S. Through the designs of these speciality kits, American will recognize specific milestones and initiatives that reflect the values and backgrounds of the airline’s customers and team members. These limited-edition kits will debut in the months and years ahead.
In fact, the all-new amenity program will launch with a Thirteen Lune speciality kit to introduce customers to the new kit line and the opportunity to start collecting the limited-edition kits. Customers flying in premium cabins will receive the Thirteen Lune kit for the first few weeks of the kickoff to the new program. Customers can then look forward to receiving the primary amenity kit on board throughout the rest of the summer.
Each specialty kit will be available for a limited time on eligible flights in Flagship® First Class, Flagship® Business Class and Premium Economy. Travellers will be able to learn about each brand and partner featured in the speciality kit by scanning a QR code found within the kit.
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Elevated bedding inspired by customer feedback
Customers will travel in elevated comfort with new bedding, pillows and sleepwear that deliver on customer expectations for a restful experience on board. In American’s research with customers, travellers shared that 75% prefer dual-sided pillows, with different materials on each side of the pillow. Based on this feedback, customers travelling across Flagship® First Class or Flagship® Business Class will enjoy a dual-sided pillow with cool touch fabric on one side, and traditional fabric on the other.
Those travelling in Flagship® First Class on international flights will continue to enjoy a set of pajamas, based on feedback that 80% of first-class customers value having pajamas onboard. In addition, travellers in Flagship® Business Class on all international flights will now enjoy slippers onboard, instead of only on ultra long-haul flights.
Customers in all cabins, including Premium Economy and Main Cabin, will enjoy enhanced bedding, with cabin-specific options such as lumbar pillows, throw blankets, premium duvets and fleece blankets — all developed from premium brands that are leaders in their space.
American collaborated with the inflight textile company John Horsfall to develop bedding made with recycled materials from their Re-Thread® collection*.
Nearly all of the pillows, duvets and blankets created for American flights were made with recycled fibers that maintain a premium feel, while filled bedding includes 100% recycled fill. To reduce single-use plastic waste connected to the distribution of pillows and blankets, customers traveling in Flagship® First, Flagship® Business and Premium Economy will now receive their bedding in a reusable zipper product bag also made with recycled fibers. Using the bag will save 25 tons of plastic waste a year.
New dining menus soar within the U.S. and beyond
While dining on board, customers can embrace the journey with diverse flavors and new menus that are inspired by popular American Airlines destinations worldwide. The offerings feature internationally inspired pastas, salads and more.
Travellers jet-setting to one of American’s new summer destinations like Nice, France; Naples, Italy; or Copenhagen, Denmark, will be able to relish delicious offerings like macadamia crusted sea bass with citrus cream sauce, quinoa, toasted orzo, and haricots verts. In addition to these offerings, pan roasted chicken, tortellini pasta and other offerings, including new pre-order options, will continue to roll out this spring for business class on flights from the U.S. to international destinations.
Customers travelling from Europe in business class can choose to indulge in menu items like chili marinated chicken with mojo verde sauce, sweet potato mash, roasted corn and mini chili or gnocchi duet with plain and beetroot gnocchi, lentil ragout, apple chutney, brown butter, roasted spring onion and sliced green onion.
Customers travelling on domestic first class can also discover new offerings on their journey. Travellers can enjoy cuisine such as shawarma seasoned grilled chicken, three cheese sacchetti pasta, chicken enchiladas or a plant-based stuffed red pepper. Customers can also choose from new pre-order options, including short rib mac and cheese.
These new options in premium cabins will provide a range of diverse culinary creations and award-winning wines. For AAdvantage® members, miles and status can help unlock access to some of these premium inflight experiences.
Suite experience
Beyond the new inflight amenities, bedding and dining options on board this summer, customers can look forward to an even more elevated experience onboard future Boeing 787-9, 777-300 and Airbus A321XLR aircraft, featuring a new interior with the Flagship® Suite seat and refreshed seats and amenities across Premium Economy and Main Cabin.
Customers traveling in the Flagship Suite® seat will be surrounded by comfort and convenience including wireless charging, Bluetooth capability and multiple storage spaces. With standard features such as lie-flat seats and direct-aisle access, American has modernized the experience by adding privacy doors and the ability to relax in a chaise lounge position, making the Flagship Suite® seat a personalized experience in the skies.
Customers looking for even more luxury will be able to further enhance their experience with a distinguished front-row experience on new Boeing 787-9 and retrofitted 777-300 aircraft through the Flagship Suite® Preferred seat. This seat will offer customers expansive space, several storage areas and exclusive amenities like a Nest Bedding® mattress pad, a throw blanket, a memory foam lumbar pillow, Nest Bedding® pajamas and an exclusive amenity kit featuring additional skincare products from Thirteen Lune by Joanna Vargas and Relevant.
As these new interiors roll out, customers travelling in Premium Economy will also enjoy new amenities like wireless charging, additional storage space and privacy headrest wings. Customers traveling in Main Cabin will enjoy new 4K seatback screens and new Bluetooth connectivity and AC and USB-A/USB-C charging ports. All customers will be able to browse high-speed Wi-Fi and watch up to 1,500 free entertainment content offerings.
